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Sustainability as the new trend in corporate communication.


If we consider topics such as climate change or inequality, the most likely answer is no. However, according to various reports on technology and advancements in health issues, the world is indeed improving...

The first industrial real estate developer to obtain the WELL certification in its corporate offices in Mexico City, as well as achieving the GOLD level for the first time in Mexico.

If we consider topics such as climate change or inequality, the most likely answer is no. However, according to various reports on technology and advancements in health issues, the world is indeed improving...

Nevertheless, it is facing many challenges simultaneously, including:

  • Global climate change 
  • Unbalanced population growth and resources 
  • Gender inequality and violations of human rights 
  • The strengthening of transnational organized crime, becoming more powerful and sophisticated global enterprises

For these reasons, among others, there has been a tremendous growth in companies implementing strategies to promote sustainable development in their business plans and relationships with their stakeholders.

In this regard, it is extremely important to mention three key points to successfully promote a sustainability agenda in companies:

  • Be clear about what is being promoted, being able to demonstrate and measure how the organization can generate a strong impact that truly makes a difference 
  • Show the added value of implementing sustainability strategies to reduce costs and improve company results 
  • Incorporate the sustainability agenda as a core part of the corporation's business strategy, making it an integral part of the services. Ideally, it should be integrated throughout the entire model: from the value chain, through operations, distribution, and sale of goods and/or services, to waste management

By communicating the company's initiatives, it can reach all audiences who seek to consume more responsibly and work with companies with better practices. Did you know that according to Citizens Engage, 42% of current consumers prefer products that express social commitment?

To achieve the above, it is important to map out all the topics of interest that involve each of your audiences and define how to address them.

Finally, by communicating our company's practices, we motivate more companies to implement sustainability strategies in their business models.